Speed matters in sales. Studies show that responding to a new lead within minutes dramatically increases the likelihood of conversion. If your team is understaffed, leads sit unattended in the pipeline for too long—especially during peak periods or after events and campaigns—resulting in lost opportunities. Prospects move on quickly, and your competitors won’t wait. A properly sized sales team ensures that leads are contacted quickly, qualified effectively, and moved through the funnel without delay. This responsiveness boosts conversion rates, enhances customer perception, and improves sales efficiency. On the flip side, an oversized team may respond quickly but struggle with lead quality or consistency in follow-up. The right balance ensures leads are handled with the speed and care they deserve.
Ethan Brooks is the Director of Business Development at Veridian Consulting Group, a leading global advisory firm specializing in market expansion, digital strategy, and client growth solutions. With more than 11 years of experience in business development, client engagement, and strategic partnerships, Ethan has established himself as a results-driven leader with a deep understanding of evolving market dynamics.
Before joining Veridian Consulting Group, Ethan spearheaded business development initiatives at several multinational corporations, where he played a key role in securing enterprise partnerships, expanding product lines into new territories, and driving significant revenue growth. His ability to identify emerging trends and foster long-term client relationships has been instrumental to his success in highly competitive industries.
At Veridian Consulting Group, Ethan leads the company’s global business development strategy, overseeing partnerships, client acquisition, and market positioning. His leadership emphasizes value-driven collaboration and innovation, aligning every growth initiative with the company’s mission to help businesses adapt and thrive in a rapidly changing digital economy.
Ethan holds a Master’s degree in International Business from Georgetown University and a Bachelor’s degree in Marketing from the University of Toronto. He is passionate about mentoring early-career professionals and regularly participates in industry conferences, sharing insights on strategic growth, customer engagement, and the future of B2B partnerships. Outside the office, Ethan enjoys travel, photography, and exploring emerging business ecosystems across different regions.
