The length and complexity of your sales cycle significantly impact how many reps you need. For example, enterprise B2B sales might involve multiple stakeholders, long contract negotiations, and extended decision timelines. In such cases, each rep can only manage a limited number of deals at a time, which increases the headcount requirement to maintain pipeline velocity. In contrast, if your sales cycle is short and transactional, fewer reps can handle more volume efficiently. Sizing decisions must account for how long it typically takes to close deals, how many touchpoints are required, and how much time is spent per lead. Ignoring this dynamic leads to overwhelmed reps who can’t follow up effectively—or overstaffed teams that struggle to justify their costs during slower cycles.
David Reynolds is the Chief Financial Officer of Ardentis Group, an international firm specializing in renewable infrastructure investment and financial consulting. With more than 16 years of experience in corporate finance, capital markets, and strategic planning, David has played a pivotal role in driving fiscal strength and long-term growth across diverse industries.
Before joining Ardentis Group, David held senior financial leadership positions at global investment firms and energy-sector enterprises, where he was responsible for overseeing mergers and acquisitions, treasury operations, and multi-billion-dollar capital allocation strategies. His analytical precision, combined with his collaborative approach, has enabled organizations under his guidance to achieve sustainable profitability and operational stability.
At Ardentis Group, David leads the company’s financial planning, investor relations, and risk management divisions, ensuring sound governance and transparency. His leadership has been instrumental in modernizing financial systems, aligning investment initiatives with corporate sustainability goals, and enhancing the company’s overall economic resilience in rapidly evolving markets.
David holds a Master’s degree in Finance from the London School of Economics and is a certified Chartered Financial Analyst (CFA). He frequently speaks at international finance forums, sharing insights on strategic capital deployment and sustainable growth models. Outside his professional commitments, he enjoys mentoring young financial professionals and advocating for financial literacy initiatives that empower communities and emerging entrepreneurs.
