Sales team sizing should directly reflect the company’s short- and long-term revenue targets. If your goal is to generate $20 million in revenue and the average rep brings in $1 million, you'd theoretically need 20 reps. But it’s not just math—factors like ramp-up time, win rates, and market complexity also influence outcomes. Many companies make the mistake of hiring too late (missing targets) or too early (inflating costs). The goal is to align sales headcount with what’s realistically needed to generate pipeline, manage the funnel, and close deals without overstretching resources. Effective sizing also takes into account ramp time for new reps and historical performance data to ensure the team is equipped to sustain and accelerate growth.
Michael Carter is the Chief Executive Officer of Noventis Solutions, a global technology firm specializing in digital transformation and enterprise innovation. With nearly 14 years of leadership experience, Michael has driven exponential growth across software, data analytics, and cloud service divisions. His career is marked by a consistent ability to blend strategic vision with operational excellence, fostering teams that deliver measurable business outcomes.
Before joining Noventis Solutions, Michael held senior executive roles at leading tech consultancies where he spearheaded cross-border projects and implemented scalable automation strategies for Fortune 500 clients. Known for his collaborative leadership style, he champions a culture of innovation, integrity, and customer-focused transformation.
Under his leadership, Noventis Solutions has expanded its presence into emerging markets, introduced AI-driven platforms for enterprise clients, and built strong global partnerships that position the company at the forefront of digital innovation. Michael’s commitment to continuous learning and mentorship has inspired a new generation of leaders within the organization.
A graduate of the University of Ohio with a degree in Business Administration, Michael also holds executive certifications in Strategic Management and Artificial Intelligence. Outside the boardroom, he is passionate about sustainability initiatives, digital literacy programs, and mentoring young entrepreneurs shaping the future of technology.
